Bespoke Post Rebrand [shortlisted]

A rebrand many years in the making, Bespoke Post - a retailer of curated goods - was looking to elevate and reinvigorate their appearance to as the company reached a new, mature state. I helped shepherd the in-house design and product teams as we redefined the visual elements, typography, photography styles, crafted new packaging and rebuilt the website into a modern and clean experience. Garnering us a shortlist spot in the 2022 ADC Awards for our rebrand efforts. I worked closely with copy and stakeholders on strategically reimagining the brand guidelines to align with the ambitious future vision of the brand.

CCO: Dan Cohn
Design collaborators: Lucas Janos, Lauren Brooks, Joelyn Dalit, Claire Levy

New onboarding quiz experience directed from redesigned organic homepage.