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north.

Brand identity and design for onboarding collateral for our internal design team of 72.

Role: Art Director
Head of Design: Megan Man
Collaborator: Tahui Lee

Learnvest Inc., A Northwestern Mutual Company (Copy)
Redesign of and new content strategy for customer-facing presentation packets used by NM financial representatives to sell personalized offerings. Reimagining these involved redefining the storytelling, close collaboration with the product and devel
Personalized PDF (Copy)
Interactive Insurance Illustrations (Copy)
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Insurance Tab Refresh (Copy)
Internal Newsletter (Copy)
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The Print Experience (Copy)
Strategy Deck (Copy)
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Learnvest → Northwestern Mutual

Redesign and new content strategy for client-facing insurance illustration content sold by NM financial reps. Reimagining these involved new storytelling, collaboration with product on showcasing dynamic data within both a print and digital format, and design-led effort to incorporate better education and prioritize UX for the customer. Core design principles of human, simple and engaging.

Role: Product Design Lead
Heads of Design: Abigal Hart Gray, Megan Man
Contributors: Lan Lam, Alex Wilcox Cheek, Natalia Lavric, Courtney Heffernan